19.5.12

Written in the last minutes of waiting outside the board room at a Nationalised Bank rebranding pitch


In the ante room of the board room of Bank of Maharashtra, two ad agencies sit in cold comfort, to borrow a Pink Floyd phrase, waiting to wage a war.

Two women have parked themselves on the two-seater sofa right opposite from where Swati and I have perched ourselves. Leadership representatives of the rival agency resemble watermelons wrapped in gunny bags. Competition is stiff. Our top boss is almost like the human twin of the alien dog-like creature from John Carter.

Busy on their smart phones, it would be interesting to see a Mario Miranda cartoon inspired by the trio. Like two pigeons perched on a live wire and brooding under their breaths as to how best not to look as fat as they do, as two slender young 20-somethings steal furtive glances at them giggling at least internally if not dying of roaring laughter.

The unconscious pout and feathery hair-do are getting you nowhere near the pitch, m'darlings. The John Carter dog's too large a presence in the local advertising market.

Of course, about these two young ladies, the less said the better. One, unprepared for any sort of formality whatsoever, in her pistachio green denim capris and creased sleeveless tunic with vermilion specs and not even an attempt to look presentable. The other, fairly traditionally turned out, yet any hint of professionalism clearly missing from the picture.

The sidekicks are adequately unsuitable to be present as well. Already as though out of skin, discomfiture stricken faces. Clad in struggled formal clothing, both, at extreme ends of their 20s and the size scale, would rather fill dandy hosiery and denim containers than be bogged by the stuffed shirt formal wear - garish gray and boring brown. The rival side is worse off though. The sloppy assistant with his wannabe goatee looks like the worst piece of jewelery at a kitschy corner store in Shaniwarwada.

On the whole, we present adequate variety for visual humour to the client - dressed boringly in their Safari suits and tapered shirts. This is all I can handle this morning man.

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